Samsung is introducing a 27-inch monitor with a curved screen designed to immerse viewers in visual entertainment.

The company has been using curved screens for its smartphones for about a year. Now, it is applying the technology to much bigger screens. Rival Alienware, a division of Dell, introduced a competing 34-inch curved display in August. Such monitors are great for games since they wrap around your peripheral vision and make you feel like you’re immersed inside an entertainment experience.